Foster relationship with the communities, stakeholders and build active long-term partnership for sustainable development by addre ssing extensively range of need-based issues like livelihood, health, education and infrastructure development in the framework of gender equity, social inclusion and good governance is the goal of community development program of KWPCL.
Creating values by transparent and ethical behaviour, establishing business links, safeguarding the environment, benchmarking performance, respecting and contributing to the society of which we are a part is our overall CSR approach.
The strategies that we follow for CSR programming are:
- Determine the need and aspirations of the communities and stakeholders where we operate
- Long-term partnership with NGOs and agencies to create robust programs and
- Build and strengthen community based institutions e.g. village development committee, self-help-groups, farmer’s clubs etc. to address and sustain development initiatives.
Our Partners in Development:
- BAIF Development Research Foundation
- Naandi Foundation
- Agastya International Foundation
We also collaborate and coordinate with district level government departments, financial and training institutions for execution of CSR activities.
Creating sustainable livelihood options of the communities residing in the peripheral villages is the key program focus that the KWPCL works with. The sustainability of livelihoods becomes a function of how men and women use asset portfolios on both a short and long-term basis. KWPCL employs an asset-based and skill-based approach, emphasizing the promotion of people’s access to and sustainable use of the assets upon which they rely as central to poverty reduction.
The intervention ranges from agriculture intensification and management to vocational training, farm based and off-farm microenterprise development. This includes providing training, credit support, market linkages, encourage savings, building institutions and extend support till the communities gain confidence.
Village Level Institutions
KWPCL focuses on the development of village level institutions to dispense its livelihood improvement initiatives. The village level institutions include Self-Help-Groups (SHGs) of women, Kissan Clubs, Cooperative Society and Village Development Committees.
KWPCL gives attention to the women because they are found to be the most marginalized and the most vulnerable category when studied on the index of poverty, availing opportunities, literacy and health. Yet it is the women who prove to be the most effective in fostering change in their families and communities.
Similarly formation of Kissan Clubs has been taken up to associate large number of farmers to disseminate farmer’s friendly and scientifically proven techniques for crop production and management, credit support from bank, awareness and capacity building.
- As of December 2012, 55 SHGs capacitated representing a total membership of more than 600 women. These SHGs have mobilized voluntary savings. They do inter-loaning when they are in need of money. Around Rs. 13.00 lakh extended credit support from KWPCL to the SHG members to establish microenterprises.
- 11 Kissan Clubs formed in the peripheral villages with total 138 farmers. These clubs are registered by National Bank for Agriculture and Rural Development (NABARD) under the scheme. NABARD will assist to these clubs @ Rs. 10,000/- per club per annum for a period of three years.
Poultry rearing has emerged as a powerful tool for the livelihood promotion. Women from tribal and other poor families organized to serve the growing need of the area. These women rear a batch of 300 to 400 birds in a rearing shed built in their homesteads. In around 35 days birds are ready for sale. The women today earn an average income of Rs 4500.00 per cycle. The initial support for capacity building, shed, feed, chicks, medicines and market linkages are provided. All program participants are brought together to form cooperative.
At present there are 30 poultry units. Having success of the activity, there is plan for feasible expansion of the poultry units in the area.
Sukanti Sidar, a tribal woman of village Kalma had a tough time with her husband, who migrates to work in neighboring state, could barely support all household needs. Sukanti’s life changed when she knew possibilities of poultry farming at SHG meeting in which she was also a member. With basic training and support Sukanti gained confidence to start the venture. The earning was miracle for her. Her husband now discontinues migrating and joins her in poultry farming, alongside attending labour work in nearby villages and leading a happy life.
Best Agriculture Practices
KWPCL considers it a definite responsibility to familiarize the farmers in new and advanced agriculture practices. The farmers were introduced to the System of Rice Intensification (SRI). The SRI is an advanced method of paddy cultivation, requiring less water, seed, less expenditure and increased yields. While the system benefits small and marginal farmers, persuading them to switch over to the new method has been challenging.
Today, more than 100 farmers adopt the SRI for paddy cultivation, with training, exposure visits and ongoing field-support. Besides above, training and exposure visits are organized for farmers on new farming techniques. Farmers are supported to cultivate vegetables in large scale with environment friendly techniques so as their income level is increased. Along with that, fruit bearing plants and timber plants are promoted for optimal utilization of assets portfolio benefitting more than 500 farmers in the peripheral villages.
Oyster Mushroom Production promoted through SHGs with the women members in the villages as farm-based enterprises. The activity is low cost, less labour intensive and has ample market potential. The women were given training and exposure visit by Krishi Vigyan Kendra (KVK) and under guidance the women started production of oyster mushroom. As of now, 25 women are participating in production of oyster mushroom and earning additional income.
This, on one hand, will develop self-reliance among the rural women and save them from tiring manual labor, and on the other hand, will provide them with more opportunities for cultural, societal and technical education in improving the quality of family and community life by income generation.
Skill Development Trainings
KWPCL supports various skill developments training for unemployed youths as per their interest and educational qualification. More than 250 youths have received vocational training on various trades, enabling them to pursue better and more paying employment opportunities. ITI trained youths from Project Affected Families (PAFs) will be given employment in the power plant.
- Industrial Training (ITI) on Fitter & Electrician trade
- Construction Skills Training
- Motor Driving Training
- Mobile Repair Training
- Tailoring Training
KWPCL is executing such training in collaboration with various technical training schools like Agrasen Industrial Training Centre, OP Jindal Community College, Indu Motor Driving Training School, Govt. Polytechnic College etc.
Hemant Vishwakarma, a 25 year old youth, was out of job and penniless as he had to settle in Raigarh after his marriage. It was then he joined mobile phone repair training, and also received a credit support of Rs. 50,000.00 to start a venture. Today he runs ‘Hemant Mobile World’ a mobile repair cum stationary shop and earns an average of Rs 8000.00 per month. Because of the program, “today I am engaged fulltime as in a regular job and is able to support my family in the best ways” says Hemant.
Rajini, her mother and two children were battering financially and economically. After attending middle school, Rajni had no option but start helping her mother in agriculture activities. Rajni then joined the Tailoring Training centre, following a three month training, she earns Rs 500-1000 per month through stitching; in peak seasons the income goes up to Rs 2000. Today, she also offers her services voluntarily in assisting the trainer at the training centre and is continuing her education through open school examination.
After agriculture, livestock is to be taken as one of the major source of income in the villages. The livestock population in the surrounding villages is significant but the productivity is low, rearing practices are poor, breed are non-descriptive. To enhance the income of the farmers by livestock in the peripheral villages various activities are planned like artificial insemination for breed improvement, veterinary services, goat rearing, dairy husbandry, and fodder development.