CSR Programmes - KWPCL

As part of its sustainability initiatives, Korba West Power Company Limited (KWPCL), a subsidiary of Avantha Power & Infrastructure Limited (APIL), has undertaken several welfare and community development programmes in its area of operation covering over 75 villages and has engaged positively with over 60,000 people so far.

KWPCL follows a three pronged strategy for fostering long term relations with the community and to create enablers for their growth and a sustainable future. The approach includes:

  1. Identifying the needs and aspirations of the communities and stakeholders in its area of operation.
  2. Establishing long term partnerships with NGOs and other agencies to create robust welfare programmes.
  3. Building and strengthening community based institutions such as village development committee, self-help groups, farmer’s club etc.

KWPCL works closely with NGOs including Carmdaksh, BAIF Development Research Foundation, Naandi Foundation and Agastya International Foundation.

The key focus areas of KWPCL’s CSR activities are:

Livelihood generation

KWPCL employs an asset based and skill based approach emphasizing the promotion of an individual’s access to and sustainable use of their assets as central to poverty reduction. The intervention ranges from agriculture intensification and management to vocational training, development of farm based and off-farm microenterprise including training, credit support, market linkages, encouraging savings, building institutions and to extend support till the communities gain confidence. Its various programmes towards livelihood generation are below.

A. Partnering with village level Institutions

KWPCL has joined hands with several village institutions such as Self Help Groups (SHG), Kisan Clubs, Cooperative Society and Village Development Committees for creating awareness and to disseminate useful and scientifically proven techniques for crop production and management along with facilitating credit support from banks.  KWPCL has capacitated over 55 SHGs with more than 600 women members and has extended a credit support of Rs 13 Lakh to the SHG members for establishment of microenterprises. Similarly, over 11 Kisan Clubs with close to 140 farmers have been formed which are registered with NABARD wherein it will extend Rs 10,000 per club per annum for a period of 3 years.

B. Poultry farming

KWPCL has helped form a cooperative society for poultry farming and extends initial support for capacity building, shed, feed, chicks, medicines and market linkage. The women from tribal and other poor families have benefited immensely from the programme and earn an average of Rs 4500 per month.

C. Providing access to best agriculture practices

KWPCL actively engages with the farming community to introduce them to new and advanced agriculture practices. The farmers were introduced to the advanced System of Rice Intensification (SRI) for paddy cultivation which is less expensive and requires less water, less seed and gives increased yield. Over 100 farmers from the area have so far have adopted the new system. KWPCL also promotes large scale vegetable cultivation, fruit bearing plants and timber plants for income generation and more than 500 farmers from the peripheral villages have benefited so far.

D. Mushroom production

Over 25 women participated in the mushroom production activity through a SHG as a farm based enterprise. It is a low cost and less labour intensive activity with ample market potential and the women were given training by Krishi Vigyan Kendra (KVK). The activity has enabled the women to earn additional income.

E. Skill development training

KWPCL supports various vocational training programmes for the unemployed youth as per their interest and educational qualification. The programmes are aimed at enhancing their skill sets to enable them to become employable and earn a living. The programmes comprise of Industrial Training (ITI) on Fitter & Electrician trade, construction, motor driving, mobile repair, tailoring etc. The programmes are being undertaken in collaboration with various technical training schools like Agrasen Industrial Training Centre, OP Jindal Community College, and Government Polytechnic College etc.

F. Livestock development

KWPCL has undertaken various initiatives for enhancing livestock population as a means for source of income in the peripheral villages. The initiatives include artificial insemination for breed improvement, veterinary services, goat rearing, dairy husbandry and fodder development.

Infrastructure Development

Rural Infrastructure Development has played a pivotal role at KWPCL CSR since it acts as a stimulus for economic growth and sustains the other efforts for an inclusive development. Some of the major activities include:

A. Building Cement/Concrete Roads

KWPCL has constructed close to 24KM of cement concrete roads for better rural connectivity covering 41 villages.

B. Deepening of Ponds

In order to address the issue of water conservation in the villages, KWPCL commissioned a feasibility study by AFPRO and subsequently undertook deepening of 34 ponds in 27 villages. The ponds were an essential source of water for bathing, irrigation and household chores and their capacity was depleting. The deepening resulted in enhanced water storage facility and also recharged ground water level.

C. Drinking Water Facility

KWPCL has initiated installation of bore wells and so far 64 bore wells along with pumps have been set up in 47 villages to facilitate access to drinking water. In addition, water storage tanks have also been constructed to ensure convenient availability of potable water to the community. It has helped improve the quality of life of the villagers since they no longer need to carry water over long distances.

D. Construction of Community Halls

Community Halls and Sheds have been constructed as part of infrastructure requirement for the various social needs of the community.

Community Health

KWPCL works closely with the Village Development Committee (VDC) to address the issues of preventive health care and health awareness amongst the community and facilitates the various activities as an interface with Anganwadi workers, Mitanin and ANM. KWPCL also joined hands in the functioning of Mahtari Panchayat, Women’s Group and Adolescent Girl’s Group for the benefit of women and adolescent girls under the Integrated Child Development Scheme (ICDS) and National Rural Health Mission (NRHM) program of the Government. The activities cover the following:

A. Mother & Child Health

KWPCL has undertaken a project with an aim to reduce malnutrition, enhancement of institutional delivery and to facilitate better service delivery of Anganwadi Centres in 50 villages covering 78 Anganwadi centre. The project is in active coordination with district women & child development department.

B. Health Awareness Programme

KWPCL actively imparts health education and awareness on different identified issues which affect the socio economic condition and health status of the community around its area of operation. It regularly organises awareness camps on designated days such as breastfeeding week, national nutrition week, HIV/AIDS day etc in villages.

C. Health Camps

Health Camps are regularly organized in the villages with gynaecologist, paediatrician and general physician for health check-ups. KWPCL also extends assistance to differently abled persons by providing mobility products such as wheel chairs etc.

D. Sanitation

With an aim to improve the sanitation and hygiene standards which affects the general health and wellbeing, KWPCL has so far constructed 30 household toilets. It is also facilitating the implementation of Nirmal Gram Yojana in coordination with the Public Health & Engineering Department (PHED). Awareness programmes through ‘Kala Jathha’ are also organized in villages to promote proper sanitation habits and adoption of better hygiene practices.

Quality Education

KWPCL is committed towards facilitating and promoting education as a means of empowerment amongst the children residing in villages in its area of operation and has undertaken several initiatives for the cause.

A. Augmentation of Infrastructure in school

KWPCL has contribute towards infrastructure development in the schools by facilitating construction of boundary walls, rooms, development of play grounds, drinking water facility, sports material  and providing chairs and tables for students.
KWPCL also organized remedial classes in the villages to help weaker and less privileged students. Nearly 750 children from the age group of 5-10 years have benefited from the special classes. Further, extracurricular activities are also organized to help facilitate holistic development.

B. Science Learning Program

Special Science Education Program and Workshops are organized in Government Schools.  A special lab-in box science education program is conducted for students from classes 6th-8th. The program is primarily aimed at increasing the scientific temperament and to help enhance interest in science and related careers.